I wonder if Lucia danced a little jig of happiness when she saw this through her camera lens?
Susan says, “Well! This is just pure art. Artfully off balance. Artfully colored. Artfully textured. I wish that I had a reason to use this photo in any of my presentations because it would bring with it such class and gravitas (I hate using a word seems so pretentious, but I love what it means). I think that striving for great design and using great images will elevate a presentation above the crowded, ho hum middle and give you a tremendous believability boost. There is a reason that many great actors are stunningly beautiful. We have a tendency to believe them, idolize them, admire them without a single clue as to their character. I am not suggesting that great design is trickery, but it always helps to have a leg up when you are presenting a new idea, asking for change or seeking funding. Looking beautiful is its own reward.”
Lucia says, “Simplicity, simplicity, simplicity. There is nothing like a simple photo with strong elements to grab your attention. I had many options on how to present this scene. I could have zoomed in on a close-up of the glass insulators (the main subject of the photo). Instead I chose to frame it with a lot of negative space. Negative space is more than an empty area. It’s a powerful tool that draws your eye to your key element. Although, I feel it would have been a strong negative space to blur the background, I decided to keep it in focus. I couldn’t resist the different textures in the wall. The textures add interest and depth to the negative space without taking away from the principal elements. Your eye still moves toward them. Although, there isn’t much to this photo, the simplicity of it can be a real attention grabber. You may want to keep this in mind when designing your presentations. There’s a real power in allowing your design to breathe without clutter. Keep it simple.”
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