This is a photograph of the new Tilikum Crossing bridge in Portland. Because Portland works hard to be forward-thinking, this gorgeous bridge is the first of its kind reserved for pedestrians, bicyclists and public transport only.

design_30

Susan says, “Is it hard to believe that this amazing structure was commissioned by a government agency? Maybe that isn’t being fair, but who would expect that so much care would be put into aesthetics by people whose primary objective is to efficiently and economically run city transportation. Since our purpose here is to talk about design and its power to impact engagement and communication: let’s. Every time, every single time, I pass by this bridge someone is sure to say “Wow!” or “Look!” or “I walked across!” Perhaps with time, the enthusiasm and awe will diminish. But maybe not since the city added a design element that will always keep people engaged: the bridge is interactive. The LED light on its towers and cables change color with changes in the river below. How cool is that! Great design is always worth the effort.”

Lucia says, “I looked at this bridge from many angles. I tried a photo shooting up the cables, then another across the bridge. I tried to capture small sections of it. Nothing seemed to do it justice. But I have no intention of letting that stop me. I don’t think I’ll ever tire looking for a new angle to capture. That’s the beauty of its design.”

Want to keep sharp?
Get our newsletter
for hot tips and
presenting encouragement.

Want to keep sharp?

Get our newsletter

for hot tips and

presenting encouragement.

Keep up to date with our FREE monthly newsletter.

You have Successfully Subscribed!