Anthropomorphism is a big word, but it is something we humans have done forever. We are psychologically drawn to give human feelings and traits to animals, wild and domestic. Goldilocks did it with bears, three of them. Walt Disney and Tolkien were masters at creating rich, primal connections through animals.
Now here’s a horse! Poor guy is very much the worse for wear and he’s had enough. Bolting right on out of his box. That’s a very quick example of anthropomorphizing this old wooden horse. With a flick of the wrist, he’s come alive. Magical? This magic can work for you in your presentations. Isn’t this better than trite and tired stock photos of office workers trapped in cubicles or a close up of a sad face. Here the whole story unfolds with a quick provocative suggestion in this photo. Plus you have the benefit of a stylish orange mane and tail. Perfect to light up or intrigue your audience.
Anthropomorphism has been a part of our storytelling for centuries. It touches something deep in our psyches. Put it to good use.
