What if instead of shying away from even thinking about design in your presentations, you thought of design as a tool to help build connection to your audience?
Many clients have said to me, ‘Don’t ask me to design my presentation. I don’t know anything about design except that I know good design when I see it.’ Yes, that is very true. Even without a real understanding of design concepts, we all know when we are seeing good design. Do you think every Apple fanboy is trained in design? If you haven’t given a thought to the design of your presentation, your audience knows they are look at a poorly executed presentation. And, since you know good design when you see it, they know it too! Poor design is like a sledge hammer, breaking up connections, and thought patterns. With even a cursory attention to how objects, photos and text are balanced within a slide you can pull your presentation from poor to good. Take a moment, even if you don’t know anything about design to think about a few basic design elements and take charge of your audience’s experience.
