Delivering a presentation is a number one fear. Designing one is a close second.
Susan says, ” This is an illustration of the power of design in one simple photograph. What do you see first? The different one. He or she stands out in a sea of grey because of his striking brown feathers and jaunty white tail. Of course this pigeon didn’t pick his coloring, but making good design choices will do that for your presentation. For example, by thinking about color choices you can direct the eyes of your audience to exactly what you want to be their focus. Isn’t that easy? Design at its simplest is taking advantage of how our very visual brains work. We look for the anomaly first. We ask what is different and should we pay attention to it. It has kept us alive for thousands of years and still does.
Using Design for Emphasis and Focus
“Design isn’t just making pretty pictures. Presentation design can lead your audience through your ideas, emphasizing what you need to stand out and focussing your audience on the pillars of your argument. Even if you hire a designer for your presentation, you need to understand how design can help you. You must know which are your key points and the arc of your story so the designer can support them by bringing color, shape, balance and all the tools of great design to your aid. Remember this photo of the brown pigeon if you are intimidated.”
Presentations, Webinars, and Elearning Depend on Design
Lucia says, “The brown pigeon is not quite in the center, but is surrounded by gray birds, which makes him the center of attention. In composing this photo, I thought of design and the odd, out of place element that can attract your eye. If not for the ‘odd man out’, this composition would have no focal point. Every photo needs a point of interest. The same goes for your design, whether for a presentation, webinar, or elearning, remember to choose photos that bring focus to your ideas and strengthen your argument”
