Let’s begin with text and the signage that underscores our interest in design. (Just a bit of fun deception that the sign that purports to bring design within reach is so far beyond reach. But that’s just my crazy mind straying.) So down to work. Of all the design principals on view here the easiest to spot is contrast: the solid black windows with their coquettish eye brows stand in bold contrast to the textured grey white bricks that surround them. The contrasting dark and light spaces for lines that lead the eye across the building.
The sky adds contrast, color and organic shapes.
Without the inclusion of the sky, we’d have an photo comprised of architecturally structured, and hard-angled shapes, but the sky and clouds add both color and organic shapes, and of course additional contrast. There is plenty of white space to let the eyes rest, both within the building and in the sky. It’s the paralltax view provided by Lucia’s camera lens that makes it appear that the parallel line of windows are heading for a meet up. So cool. Let’s face it, Lucia’s photo is a walking talking lesson in principals that make a great design so interesting and so effective.
The first thing that grabbed my attention here was that a designer outlet company has but their image out front. By painting the exterior of their building to depict a functional design, they have shown their stuff. The clean lines and the contrasting black and white render an elegant face to their business. Yes, as Susan mentioned the ‘Design within Reach’ is way up there at the top, but it’s also the first thing you notice. The white on white of their company name is very classy.
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