Portland has a vibrant art scene. These free standing pillars were used to promote Portland’s Design Week.
Susan says, “I love everything about this approach to advertising design week. First of all it is very “design-y”: great choice of fonts that are easy to read up close and from a distance, color that clearly organizes the calendar of events, three-dimensional use of space that attracts the attention of passers by. It is also vibrant, eye-catching, fun and clever that says loud and clear, design is important! This approach is so much better than posters or flyers. For design week, design takes center stage.”
Lucia says, “I agree with Susan, this 3-dimensional paean to design was a real treat. The whole square was devoted to the Portland Design Week. What you see here is just part of what was on display. Everything was laid out with creativity and imagination. You could feel the electricity just standing in the midst of the huge ‘calendar’. I took advantage of the clever spacing of the large rectangles to create a composition of repetition of my own.”.
What do you think of this approach. Have you encountered interesting and innovative ways that design was put to work to promote an event?
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