An engineer, a designer and a presenter walk into a bar and found out they weren’t so different after all….
Susan says, “In our previous post we talked about perspective in storytelling and here we’ll talk about perspective in design. The engineers who designed this bridge worked from the big to the small and back again. They started with the big picture. They needed to know what would it look like when it was finished. And then in order to arrive at the look they wanted they had to move in close and design the elements that would make up the finished bridge. That is what a good designer does, and what a good presenter does, too. You have to know where you want to arrive before you can build the structure that will support your end goal. Just like an engineer.”
Lucia says, “When I stood there deciding how to frames my photo, I was caught between the ideas of generality and detail. Would a close-up make sense without seeing it in its context? I think it does make sense and it is the more interesting photo, but it’s an abstract of intersecting lines, not a photo of a structure. It goes to show, as Susan said, the details are merely abstract ideas until you understand the end result.”
